Excuse me, one of my 17 types of media is beeping...

Wow, the people who've agreed to take part in this all-day media use study must be confident that they don't have anything to hide, hmm? And check this: the researchers will monitor "the use of 17 different media as the people use them alone and in multiple combinations." (!)

Do you even come close to that? I gather that's counting multiple media on one device, don't you think? On your PC alone you could do e-mail, chat, browse the web, download songs and videos, etc... so that be five right there? Would a DVR and live TV count as 2 different media?

A wary view of the project here.

I've set up a news alert to monitor what happens as results get reported later this year.