Thursday, February 19, 2009

Now HERE'S how you make $$ in the Music Biz: Rascal Flatts + JC Penney


"Rascal Flatts is teaming up with retailer JC Penney for a wide-ranging marketing and promotion deal which includes tour support, merchandise, advertisements and in-store play, Billboard.biz has learned. The deal kicks off with the April 7 release of the band's "Unstoppable" (Lyric Street) and will continue for at least two years, with an option to extend for additional years at the end of the term."
Rascal Flatts Partners With JCPenney