Attention! And then some $$ to go with it, please

We're drowning in choices - music, tv channels, web sites. Why does so little truly excite us? And why are so few people making any real money from all that's being put forth?

I think Kevin Kelly is really on top of it, with so many nuggets here:

Where ever attention flows, money will follow.

Maintain an incoming flow of attention and money will follow.

...the fact that something does work or is helpful is no longer sufficient for success. Good, useful stuff is now the minimum standard. I might even make the argument that great stuff is the minimum.

Now anything that lasts has to also maintain our attention.

Getting a quick blitz of attention is a no-brainer. The challenge is maintaining a flow of attention in an environment where you are surrounded by millions of similar things that are good and useful.

The problem for a band is not being "discovered" but remaining interesting.

Time (does) not equal attention. I spend a lot of time in my car but I don’t give it much attention..

- all from Kevin Kelly

and

The challenge for everyone is that we are getting better and better at creating “interesting stuff” but there is a finite supply of attention. Our dynamic range of “interesting” is lessening, as everything in the technium is more perfectly designed to grab attention.

- from Stan James (www.wanderingstan.com) in the comments

Again, here's the piece.